© CBL Properties

CherryVale Mall

Rockford, IL

7200 Harrison Avenue, Suite 5, Rockford IL 61112 - 815.332.2440
Total Number of Stores: 110 Total Acreage: 74.3905± Total Building Area (GLA): 850,253 Total Trade Area (2018 est.): 640,142

Featured Stores

Barnes&Noble_225.png JCPenney_710.png Macys_logo.png


Leasing Contact

Sara Bailey

Senior Leasing Manager



Marketing Contact

Susan Hoff

Marketing Director



General Manager

Mark Peterson

General Manager



Non-Retail Leasing

David Robinson

National Director - Mall Restaurants & Entertainment



Advertising Contact

Bob Hundt

Business Development Manager



Specialty Leasing Contact

Amy Myers

Specialty Leasing Manager




Property Facts

  • CherryVale Mall is anchored by Macy's and JCPenney, and features a collection of national, regional and local brands including Barnes & Noble, H&M, Victoria's Secret, LOFT, Pandora, Chico's, and Body & Body Works.
  • In summer 2020, CherryVale Mall will celebrate the opening of new entertainment destination Tilt and Tilted Ten in the former Sears building. 
  • CherryVale Mall also features an upscale lifestyle center called The District at CherryVale, which features ASHA SalonSpa, Furniture Elegance, Jos. A. Bank, Lane Bryant & Cacique, and Talbots.

Trade Area Facts

  • Rockford is the largest city in Illinois outside of the Chicago metropolitan area, and is conveniently located just 65 miles northwest of Chicago's O'Hare Airport.
  • The aerospace industry has a very large presence in the Rockford area with over 100 companies making products that contribute to the aerospace industry, and two Tier 1 aerospace suppliers.
  • There are 50% more engineers per capita in the Rockford area than the U.S. average.
  • A 4th major hospital has now opened in Rockford, further expanding Rockford's position as a regional medical center. At present time there are over 12,000 people employed in the healthcare industry.
  • The Rockford area is a sports mecca, with a newly expanded state-of-the-art sports facilities making the Rockford area the premier sports center in the Midwest, hosting dozens of large sports tournaments throughout the year.
  • The State of Illinois recently passed a new law that will allow for the development of a new casino 1.5 miles north of CherryVale Mall.

Demographics (2018)

Population Trends Primary Trade Area Secondary Trade Area Total Trade Area
2023 Projection 335,889 298,751 634,640
2018 Estimate 343,252 296,890 640,142
2010 Census 356,541 305,959 662,500
2018 - 2023 % Change -2.15% 0.63% -0.86%
Income Primary Trade Area Secondary Trade Area Total Trade Area
Median HH Income $57,408 $55,464 $56,509
Average HH Income $77,153 $72,628 $75,061
Age Primary Trade Area Secondary Trade Area Total Trade Area
Median Age 42.8 43.5 43.2