© CBL Properties

East Towne Mall

Madison, WI

89 East Towne Mall, Madison WI 53704 - 608.244.1387
Total Number of Stores: 80 Total Acreage: 87± Total Building Area (GLA): 787,809 Total Trade Area (2018 est.): 635,122

Featured Stores

Barnes&Noble_225.png Dicks_Sporting_Goods.png H&M_10423.png


Leasing Contact

Wayne Adcoe

Senior Leasing Manager



Marketing Contact

Susan Hoff

Marketing Director



General Manager

Joe Duperre

General Manager



Non-Retail Leasing

Robert Snetman

Vice President - Mixed Use



Advertising Contact

Bob Hundt

Business Development Manager



Specialty Leasing Contact

Brice Petsel

Speciality Leasing Manager




Property Facts

  • East Towne Mall is anchored by DICK'S Sporting Goods and Barnes & Noble and features a number of nationally known retailers including H&M, Buckle, Champs, and Victoria's Secret.

Trade Area Facts

  • East Towne is conveniently located off I-90/94, Wisconsin's largest interstate linking Chicago, Milwaukee, Madison, and Minneapolis. Average traffic counts total 12 million customers per year.
  • With over 535,000 residents, Dane County leads the state in population growth; more than double any other in Wisconsin. Madison has established a strong economic core based on healthcare, education, insurance, government, and high-tech businesses. 
  • Madison is home to several universities and colleges, including the University of Wisconsin, Edgewood College, Madison College, Herzing University, Lakeland College, Concordia University, and Upper Iowa University, which in total enroll approximately 70,000 students in East Towne's trade area.
  • Over 600 companies in the Madison area employ over 32,500 people in the bioscience field.
  • The American Center, an approximately 450-acre business park with more than 90 businesses, is located just two miles from East Towne. With more than 8,500 employees it is one of the largest employment bases in Dane County and is the world headquarter to many major corporations, including American Family Insurance, Alliant Energy, and UW Health, a $220 million facility, which includes a hospital, clinic, and wellness center.

Demographics (2018)

Population Trends Primary Trade Area Secondary Trade Area Total Trade Area
2023 Projection 319,118 347,410 666,528
2018 Estimate 302,500 332,622 635,122
2010 Census 273,451 312,515 585,966
2018 - 2023 % Change 5.49% 4.45% 4.94%
Income Primary Trade Area Secondary Trade Area Total Trade Area
Median HH Income $69,561 $69,875 $69,725
Average HH Income $88,092 $94,792 $91,601
Age Primary Trade Area Secondary Trade Area Total Trade Area
Median Age 37.3 39.6 38.6