© CBL Properties

Friendly Center

Greensboro, NC

3110 Kathleen Ave., Greensboro NC 27408 - 336.299.9802
Total Number of Stores: 90 Total Acreage: 126.5± Total Building Area (GLA): 1,137,636 Total Trade Area (2018 est.): 558,604

Featured Stores

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Leasing Contact

Laura Farren

Director of Premier Accounts



Marketing Contact

Sarah Kotelnicki

Marketing Director



General Manager

Sandi Malcom

General Manager



Non-Retail Leasing

Phil McNeely

Director of Peripheral Properties



Advertising Contact

Shannon Smith

Business Development Manager



Specialty Leasing Contact

Chauncey Brummell

Specialty Leasing Manager




Property Facts

Trade Area Facts

  • Friendly Center is a large open-air shopping village situated on 126 acres in the heart of Greensboro.
  • Friendly Center is surrounded on three sides by single-family homes and is adjacent to the number 1 Class A office submarket.
  • The Piedmont Triad International Airport, which serves nearly 900,000 passengers annually, is a less than 15 minute drive from the center.
  • Health care, hospitals, and the aviation industry are the largest area employers. Honda Jet's world headquarters is located in Greensboro and includes the world's only manufacturing plant building the Honda Jet.
  • The Triad Market, where Friendly Center is located, is the largest market in North Carolina, encompassing Greensboro, High Point, and Winston-Salem.
  • There are seven colleges and universities in the trade area, including UNC Greensboro and NC AT&T State University. Both are located within three miles of the center and boast a combined enrollment of over 30,000 students.

Demographics (2018)

Population Trends Primary Trade Area Secondary Trade Area Total Trade Area
2023 Projection 268,347 309,823 578,170
2018 Estimate 257,989 300,615 558,604
2010 Census 238,206 281,965 520,171
2018 - 2023 % Change 4.01% 3.06% 3.50%
Income Primary Trade Area Secondary Trade Area Total Trade Area
Median HH Income $58,675 $54,173 $56,270
Average HH Income $87,580 $73,931 $80,288
Age Primary Trade Area Secondary Trade Area Total Trade Area
Median Age 36.7 40.7 38.4