© CBL Properties

Richland Mall

Waco, TX

6001 West Waco Dr, Ste 314, Waco TX 76710 - 254.776.6631
Total Number of Stores: 100+ Total Acreage: 77± Total Building Area (GLA): 685,730 Total Trade Area (2018 est.): 633,709

Featured Stores

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Leasing Contact

Russell Petty

Senior Leasing Manager



Marketing Contact

Brad King

Marketing Director



General Manager

Rosie Bean

General Manager

254.633.4716, x228


Non-Retail Leasing

Robert Snetman

Vice President - Mixed Use



Specialty Leasing Contact

Sheila Baker

Specialty Leasing Manager




Property Facts

  • Richland Mall is the largest enclosed regional shopping center between Dallas/Ft. Worth and Austin and the trade area is comprised of 13 counties. 
  • At the intersection of Hwy 84 and Hwy 6, Richland Mall's campus includes BJ's Brewhouse, Fuji Japanese Steak & Sushi, Olive Garden and Red Lobster

Trade Area Facts

  • Waco is home to three institutions of higher learning - Baylor University (17,000 students), McLennan Community College (8,800 students), and Texas State Technical College (3,800 students) all within a 20-minute drive.
  • Local attractions include Magnolia Silos (Fixer Upper), Texas Ranger Hall of Fame, the Dr. Pepper Museum, the Texas Sports Hall of Fame, Waco Mammoth National Monument, Cameron Park, the Cameron Park Zoo and BSR Cable Park.
  • Texas Commission on the Arts unanimously voted to designate Waco a State of Texas Cultural District.
  • Advanced manufacturing economy includes L-3 Harris Technologies, Mars Wrigley Confectionary, Allergan Inc, and SpaceX Rocket Development and Test Facility.

Demographics (2018)

Population Trends Primary Trade Area Secondary Trade Area Total Trade Area
2023 Projection 277,897 405,647 683,544
2018 Estimate 257,754 375,955 633,709
2010 Census 239,244 351,925 591,169
2018 - 2023 % Change 7.81% 7.90% 7.86%
Income Primary Trade Area Secondary Trade Area Total Trade Area
Median HH Income $50,066 $51,966 $51,181
Average HH Income $68,141 $64,899 $66,240
Age Primary Trade Area Secondary Trade Area Total Trade Area
Median Age 36.4 41.5 39.6