The Power of the Pop-Up: An Inside Look at CBL's POP-UP Program
From global brands to local entrepreneurs to online businesses, retailers of all shapes and sizes are "popping up." Pop-up shops allow brands to experiment with physical space, test the market and increase brand exposure.
CBL Properties launched its first POP-UP Shop in April 2017 and since then, the REIT has expanded its POP-UP program to over 18 properties nationwide. This SlideShare offers an inside look at CBL's POP-UP program.