© CBL Properties

Valley View Mall

Roanoke, VA

4802 Valley View Blvd NW, Roanoke VA 24012 - 540.563.4440
Total Number of Stores: 102 Total Acreage: 75± Total Building Area (GLA): 844,193 Total Trade Area (2018 est.): 832,335

Featured Stores

Macys_logo.png belk_5173.png Barnes&Noble_225.png


Leasing Contact

Sherry Rawson

Director - Leasing



Marketing Contact

Mary Lynn Morse

VP, Marketing



General Manager

Doug Modny

General Manager

540.563.4440, x5800


Non-Retail Leasing

Phil McNeely

Director of Peripheral Properties



Advertising Contact

Dawn Gnieski

Sr Business Development Manager



Specialty Leasing Contact

Mike Sledd

Specialty Leasing Manager




Property Facts

  • Valley View Mall is anchored by Belk, JCPenney, and Macy's, and offers a collection of nationally-known and regional brands like American Eagle, Altar'd State, Buckle, Finish Line, H&M, Aeria, LOFT, Old Navy, Pandora, PINK, Torrid, ULTA Beauty and Vans.
  • The property features an outdoor streetscape called 'The District,' which includes a number of dining and retail options including Abuelo's, Carrabba's Italian Grill, Barnes & Noble, Plow & Hearth, Walkabout Outfitters.

Trade Area Facts

  • The City of Roanoke is a hub for financial, healthcare, logistics, legal services and manufacturing. Roanoke is home to one of Virginia's largest healthcare systems, Carilion Clinic and the Virginia Tech Carilion Research Institute (VTCRI).
  • Tourism is a growing business in Virginia's Blue Ridge region. In 2019, the lodging industry experienced its 10th consecutive year of growth with a 3.7% increase over prior year while at the same time the Roanoke-Blacksburg Airport also saw an increase in traffic, up 9% over the prior year.
  • Approximately 100,000 students at 25 colleges and universities, including Virginia Tech, are located within an hour's drive of the Roanoke region.
  • Accolades for the City of Roanoke also include:
    • One of the best 100 Places for Business Development by Inc. Magazine
    • Best Place to Raise an Outdoor Family by Blue Ridge Magazine 2020
    • One of the 50 Hottest Cities for Expansions and Relocations by Expansion Management Magazine
    • Top Adventure Town by Blue Ridge Outdoor Magazine 2019
    • Roanoke named one of the Top 100 Best Places to Live by Livability 2019
    • Virginia's Blue Ridge designated as a Silver-Level Rated Mountain Bike Trails by the International Mountain Biking Association
    • Roanoke is home to the 2020, 2021, and 2022 Ironman Competition, which will draw thousands of visitors to the area each year

Demographics (2018)

Population Trends Primary Trade Area Secondary Trade Area Total Trade Area
2023 Projection 343,646 490,162 833,808
2018 Estimate 338,602 493,733 832,335
2010 Census 331,971 496,462 828,433
2018 - 2023 % Change 1.49% -0.72% 0.18%
Income Primary Trade Area Secondary Trade Area Total Trade Area
Median HH Income $56,502 $48,307 $51,644
Average HH Income $75,836 $65,845 $69,913
Age Primary Trade Area Secondary Trade Area Total Trade Area
Median Age 45.5 46.4 46.1