East Towne Mall

89 East Towne Mall | Madison, WI 53704



East Towne Mall is located in the state capital of Madison, Wisconsin, and features a collection of nationally known retailers as well as regional and local brands. It is anchored by DICK’S Sporting Goods, Flix Brewhouse, and Barnes & Noble.

Total Stores
Annual Visitors
Total Center Sq. Ft.
Trade Area (2020 est.)
Total Stores
Annual Visitors
Total Center Sq. Ft.
Trade Area (2020 est.)

Trade Area Facts

  • East Towne is conveniently located off I-90/94, Wisconsin's largest interstate linking Chicago, Milwaukee, Madison, and Minneapolis. Average traffic counts total 12 million customers per year.
  • With over 535,000 residents, Dane County leads the state in population growth; more than double any other in Wisconsin. Madison has established a strong economic core based on healthcare, education, insurance, government, and high-tech businesses. 
  • Madison is home to several universities and colleges, including the University of Wisconsin, Edgewood College, Madison College, Herzing University, Lakeland College, Concordia University, and Upper Iowa University, which in total enroll approximately 70,000 students in East Towne's trade area.
  • Over 600 companies in the Madison area employ over 32,500 people in the bioscience field.
  • The American Center, an approximately 450-acre business park with more than 90 businesses, is located just two miles from East Towne. With more than 8,500 employees it is one of the largest employment bases in Dane County and is the world headquarter to many major corporations, including American Family Insurance, Alliant Energy, and UW Health, a $220 million facility, which includes a hospital, clinic, and wellness center.


plans & Photos

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Join Us

Leasing Contact
Wayne Adcoe
Senior Leasing Manager
Marketing Contact
Eric Zizich
Marketing Director
General Manager
Joe Duperre
General Manager
Non-Retail Leasing
Robert Snetman
Vice President - Mixed Use
Local Leasing & Advertising Manager
Brice Petsel
Local Leasing & Advertising Manager

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