East Towne Mall

89 East Towne Mall | Madison, WI 53704

6082441387

https://www.shopeasttowne-mall.com/

East Towne Mall is located in the state capital of Madison, Wisconsin, and features a collection of nationally known retailers as well as regional and local brands. It is anchored by DICK’S Sporting Goods, Flix Brewhouse, and Barnes & Noble.

TOTAL STORES
M+
ANNUAL VISITS (2023 EST.)
TOTAL CENTER SQ. FT.
TOTAL TRADE AREA (2023 EST.)
TOTAL STORES
ANNUAL VISITS (2023 EST.)
TOTAL CENTER SQ. FT.
TOTAL TRADE AREA (2023 EST.)

Trade Area Facts

  • East Towne is conveniently located off I-90/94, Wisconsin's largest interstate linking Chicago, Milwaukee, Madison, and Minneapolis. Average traffic counts total 12 million customers per year.
  • With over 535,000 residents, Dane County leads the state in population growth; more than double any other in Wisconsin. Madison has established a strong economic core based on healthcare, education, insurance, government, and high-tech businesses. 
  • Madison is home to several universities and colleges, including the University of Wisconsin, Edgewood College, Madison College, Herzing University, Lakeland College, Concordia University, and Upper Iowa University, which in total enroll approximately 70,000 students in East Towne's trade area.
  • Over 600 companies in the Madison area employ over 32,500 people in the bioscience field.
  • The American Center, an approximately 450-acre business park with more than 90 businesses, is located just two miles from East Towne. With more than 8,500 employees it is one of the largest employment bases in Dane County and is the world headquarter to many major corporations, including American Family Insurance, Alliant Energy, and UW Health, a $220 million facility, which includes a hospital, clinic, and wellness center.

Demographics

plans & Photos

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Join Us

Leasing Contact
Michelle Waak
Director - Leasing
480.254.1111
Marketing Contact
Eric Zizich
Marketing Director
608.841.4004
General Manager
Joe Duperre
General Manager
608.841.4000
Non-Retail Leasing
Robert Snetman
Vice President - Mixed Use
423.490.8333
Local Leasing & Advertising Manager
Brice Petsel
Local Leasing & Advertising Manager
608.421.7211

property news

There is no recent news - check back at a later time.

80

TOTAL STORES

4771743

ANNUAL VISITS (2023 EST.)

801252

TOTAL CENTER SQ. FT.

380909

TOTAL TRADE AREA (2023 EST.)

Trade Area Facts

  • East Towne is conveniently located off I-90/94, Wisconsin's largest interstate linking Chicago, Milwaukee, Madison, and Minneapolis. Average traffic counts total 12 million customers per year.
  • With over 535,000 residents, Dane County leads the state in population growth; more than double any other in Wisconsin. Madison has established a strong economic core based on healthcare, education, insurance, government, and high-tech businesses. 
  • Madison is home to several universities and colleges, including the University of Wisconsin, Edgewood College, Madison College, Herzing University, Lakeland College, Concordia University, and Upper Iowa University, which in total enroll approximately 70,000 students in East Towne's trade area.
  • Over 600 companies in the Madison area employ over 32,500 people in the bioscience field.
  • The American Center, an approximately 450-acre business park with more than 90 businesses, is located just two miles from East Towne. With more than 8,500 employees it is one of the largest employment bases in Dane County and is the world headquarter to many major corporations, including American Family Insurance, Alliant Energy, and UW Health, a $220 million facility, which includes a hospital, clinic, and wellness center.

East Towne Mall

Featured Stores

DICK’S Sporting Goods, Flix Brewhouse, H&M, Barnes & Noble, JCPenney

Demographics (2023)

Population Trends Primary Trade Area Secondary Trade Area Total Trade Area
2023 Estimate 120,832 260,077 380,909
2028 Projection 122,437 269,337 391,774
2023 Daytime Population 138,893 336,738 475,631
2023 Average HH Income $88,460 $105,062 $96,761
2023 Median Age 31.9 38.3 35.1

* information for this property is subject to change without notice.