Parkway Place

2801 Memorial Parkway South | Huntsville, AL 35801

2563610836

https://www.parkwayplacemall.com/

North Alabama’s dominant enclosed regional shopping destination serving Huntsville’s rapidly expanding aerospace, defense, and technology workforce. Anchored by Belk and Dillard’s, the property features a collection of national brands, including Aerie, American Eagle, Victoria’s Secret/PINK, Hollister, Miss A, Miniso, Charlotte Russe, Chico’s, Zales, Build A Bear Workshop, Carter’s/Oshkosh, Hibbett, Foot Locker, and Mountain High Outfitters (coming in August 2026). Parkway Place is also home to many local and regional brands that are unique to the market. Parkway Place attracts 3.6M annual visits with +2.9% year over year growth, signaling resilient consumer demand and cross shopping behavior.

Total Stores
M+
ANNUAL VISITS (2025 EST.)
Total Center Sq. Ft.
TOTAL TRADE AREA (2025 EST.)
Total Stores
ANNUAL VISITS (2025 EST.)
Total Center Sq. Ft.
TOTAL TRADE AREA (2025 EST.)

Property & Trade Area Facts

Featured Stores

American Eagle/Aerie, Belk, Buckle, Build A Bear Workshop, Carrabba's, Dillard's, Hibbett Sports, and Reed Jewelers

Trade Area Facts

  • Regional Employment Hub: Home to more than 1.3M people within a 16-county labor shed, with a workforce of 600,867 and average household income of $94,763
  • Top-Ranked & Affordable Market: Ranked #1 Best Place to Live (2022–2023), #2 Most Affordable U.S. City (2024–2025), and Top 10 Best Places to Live (2024–2025) by U.S. News & World Report
  • Rapid Housing & Population Growth: Led the nation in apartment renter growth (+15.1% in 2023) and has grown 19% since 2010, with continued in-migration and new housing near Parkway Place
  • Major Employment Drivers: Redstone Arsenal and Cummings Research Park support 100,000+ jobs, with the FBI investing $3B in a nearby campus
  • U.S. Space Command Headquarters: Huntsville selected as the permanent home, adding approximately 1,600 defense and aerospace jobs
  • Fortune 500 & Tech Hub: Major hub for aerospace and defense companies including Boeing, Lockheed Martin, and Northrop Grumman, supporting a high-income, highly educated workforce
  • Advanced Manufacturing Base: Toyota, Mazda Toyota Manufacturing, and Polaris support 6,000+ jobs, reinforcing a stable consumer base
  • Fast-Growing Tech Economy: One of the fastest-growing tech cities in the U.S., with a diverse base of high-tech, defense, medical, and research institutions and a strong quality of life
  • Space & Tourism Driver: Home to the U.S. Space & Rocket Center and NASA’s Marshall Space Flight Center, Huntsville attracts significant tourism and plays a key role in the nation’s space program, supporting additional regional traffic and consumer spending

Demographics

plans & Photos

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Join Us

Leasing Contact
Lance Johnson
Director of Leasing
423.490.8685
Marketing Contact
Amanda Homelvig
Marketing Director
256.361.0837
General Manager
Richard Wright
General Manager
615.771.4229
Mixed Use Leasing
Alysia Comerford
Senior Director of Mixed Use Leasing
423.490.8680
Specialty Leasing Contact
Stephanie Kilfin
Local Leasing & Advertising Manager
256.361.0834

Parkway Place

North Alabama’s dominant enclosed regional shopping destination serving Huntsville’s rapidly expanding aerospace, defense, and technology workforce. Anchored by Belk and Dillard’s, the property features a collection of national brands, including Aerie, American Eagle, Victoria’s Secret/PINK, Hollister, Miss A, Miniso, Charlotte Russe, Chico’s, Zales, Build A Bear Workshop, Carter’s/Oshkosh, Hibbett, Foot Locker, and Mountain High Outfitters (coming in August 2026). Parkway Place is also home to many local and regional brands that are unique to the market. Parkway Place attracts 3.6M annual visits with +2.9% year over year growth, signaling resilient consumer demand and cross shopping behavior.

90

Total Stores

3600000

ANNUAL VISITS (2025 EST.)

647808

Total Center Sq. Ft.

529300

TOTAL TRADE AREA (2025 EST.)

Trade Area Facts

  • Regional Employment Hub: Home to more than 1.3M people within a 16-county labor shed, with a workforce of 600,867 and average household income of $94,763
  • Top-Ranked & Affordable Market: Ranked #1 Best Place to Live (2022–2023), #2 Most Affordable U.S. City (2024–2025), and Top 10 Best Places to Live (2024–2025) by U.S. News & World Report
  • Rapid Housing & Population Growth: Led the nation in apartment renter growth (+15.1% in 2023) and has grown 19% since 2010, with continued in-migration and new housing near Parkway Place
  • Major Employment Drivers: Redstone Arsenal and Cummings Research Park support 100,000+ jobs, with the FBI investing $3B in a nearby campus
  • U.S. Space Command Headquarters: Huntsville selected as the permanent home, adding approximately 1,600 defense and aerospace jobs
  • Fortune 500 & Tech Hub: Major hub for aerospace and defense companies including Boeing, Lockheed Martin, and Northrop Grumman, supporting a high-income, highly educated workforce
  • Advanced Manufacturing Base: Toyota, Mazda Toyota Manufacturing, and Polaris support 6,000+ jobs, reinforcing a stable consumer base
  • Fast-Growing Tech Economy: One of the fastest-growing tech cities in the U.S., with a diverse base of high-tech, defense, medical, and research institutions and a strong quality of life
  • Space & Tourism Driver: Home to the U.S. Space & Rocket Center and NASA’s Marshall Space Flight Center, Huntsville attracts significant tourism and plays a key role in the nation’s space program, supporting additional regional traffic and consumer spending

Parkway Place

Featured Stores

American Eagle/Aerie, Belk, Buckle, Build A Bear Workshop, Carrabba's, Dillard's, Hibbett Sports, and Reed Jewelers

Demographics (2025)

Population Trends Primary Trade Area Secondary Trade Area Total Trade Area
Estimate 165,406 301,526 466,932
2030 Projection 161,529 326,110 487,639
Daytime Population Estimate 202,262 292,772 495,034
Average HH Income $90,527 $112,853 $101,690
Median Age 36.2 39.7 38.0

* information for this property is subject to change without notice.
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