Valley View Mall is anchored by Belk, JCPenney, Macy’s, and Barnes & Noble and offers a collection of nationally known and regional brands. The property features an open-air streetscape, The District, which includes a number of dining and retail options.
The City of Roanoke is a hub for financial, healthcare, logistics, legal services and manufacturing. Roanoke is home to one of Virginia's largest healthcare systems, Carilion Clinic and the Virginia Tech Carilion Research Institute (VTCRI).
U.S. Travel Association and Virginia Tourism Corporation report 2022 Virginia Tourism increased by over 20% with an economic impact of over $30 billion. Roanoke Tourism and Relocation accolades include: 2023 Best Hiking Cities by CNN, 2023 Weekend Getaway Destination by TODAY Show, 2022 Best Cities for Biking by AAA, 2022 Most Romantic Road Trips by MSN, Best Mountain Towns by Outside Magazine, 2022 Best Places to Retire by Forbes, and 2022 Best Places to Live by The Apartment Guide.
Approximately 100,000 students at 25 colleges and universities, including Virginia Tech, are located within an hour's drive of the Roanoke region.
Roanoke Regional Partnership economic development announced the highest job growth to Roanoke metro in 30 years with over 20,500 jobs added within the last three years.
Valley View Mall Announces Two New Restaurant Openings For Spring!
Please contact Sean Phillips for additional information and interview opportunities, or to schedule coverage.
Roanoke, VA – (May 2024) – Valley View Mall is excited to announce the arrival of two new restaurants this spring!
KPOT is now open, KPOT is leading a cultural dining revolution! Born from four friends from different backgrounds who blended their cuisines over a shared table, KPOT is a unique, hands-on, all-you-can-eat experience that merges traditional Asian hot pot with Korean BBQ flavors.
Bubba’s 33, opening Monday, May 13 at 11 am. At Bubba's 33, there's food for everyone. Bold burgers, stone-baked pizza, mouth-watering wings, "delish" dinners, and so much more—all made from scratch.
About Valley View Mall
Owned and operated by CBL Properties of Chattanooga, Tennessee [NYSE: CBL], Valley View Mall is an 862,497-square-foot regional shopping destination featuring more than 100 stores and eateries, including American Eagle Outfitters, Buckle, Chick-fil-A, H&M, Vans, and Victoria's Secret. The center is anchored by Belk, Macy's, and JCPenney. For more information, visit ValleyViewMall.com.
Roanoke, VA (February 23, 2024) – The Bunny is bouncing his way to Valley View Mall! Easter is in full bloom this year starting on Friday, March 1st, when the Easter Bunny will be nestled in his garden, ready to take family photos with you and your loved ones.
Visit the Easter Bunny on the lower level, near the food court, during the following times to create lasting memories:
Monday – Saturday, 11 a.m. to 8 p.m.
Sunday, 12 p.m. to 6 p.m.
Friday, March 29th, 10 a.m. to 8 p.m.
Saturday, March 30th, 10 a.m. to 8 p.m.
Want a photo with your furry family member? Pet Photo Days will occur every Monday (all day) during the season. Pets must be on a leash or in a carrier, and pet owners are responsible for cleaning up after them.
So, mark your calendars, select your Easter best, and celebrate springtime with a trip to the Easter Bunny at Valley View Mall! Visits are always free, with photo packages available for purchase. Walk-ins are welcome, though reservations are recommended and can be made using our convenient online platform. Select your date, time, and photo package, and you’re on the bunny trail to your 2024 Easter experience!
For more information, see our website here. Please note that Valley View Mall is closed on Easter Sunday, March 31st.
About Valley View Mall
Owned and operated by CBL Properties of Chattanooga, Tennessee [NYSE: CBL], Valley View Mall is an 862,497-square-foot regional shopping destination featuring more than 100 stores and eateries, including American Eagle Outfitters, Buckle, Chick-fil-A, H&M, Vans, and Victoria's Secret. The center is anchored by Belk, Macy's, and JCPenney. For more information, visit ValleyViewMall.com.
Roanoke, VA (November 9, 2023) – Santa will make his grand arrival at Valley View Mall on Thursday, November 16th at 11 a.m., where he’ll be celebrating the holiday season and hearing Christmas wishes at his workshop on the lower level, near the food court.
Want more Santa celebrations?
Pet Photos with Santa are available all day on Mondays during Santa’s visit.
Visit Santa November 16th through December 15th and receive an entry to the Dear Santa Giveaway, where Santa will send one lucky shopper on a $2,000 shopping spree. Plus, you will receive a collectible ornament for your tree!
Valley View Mall is excited to check off one lucky shopper’s gift list with their Holiday Gift List Giveaway. By entering the contest on their website, Valley View Mall will provide the winner with a $1,000 shopping spree that consists of gift cards from some of the mall’s favorite retailers.
Santa is SO excited to welcome new stores, holiday retailers, and more this Holiday Season:
Dee’s Ornaments, personalized ornaments, and gifts. Located on the lower level, next to Pink - a seasonal exclusive.
Go! Calendars & Go! Games, a beloved retailer of calendars, games, and puzzles, a seasonal exclusive.
Hickory Farms, gourmet gift baskets, and specialty food products. Located on the lower level, a seasonal exclusive.
Valley View Mall is the proud home of many of your favorite stores for holiday shopping, including francesca’s, Build-A-Bear Workshop, Vans, Altar’d State, Barnes & Noble, Victoria’s Secret, H&M and more.
"Valley View Mall is truly a one-stop shopping destination this Holiday Season," says Susan Angelin, Marketing Manager at Valley View Mall. "In addition to the main attraction – SANTA – we’re excited to welcome many new retail offerings, along with shopper favorites for a unique experience."
After his big arrival, Santa will be available from November 16th until December 24th before he heads off for his holiday trek around the world. Santa will be at his workshop in the mall Monday through Thursday from 11 a.m. to 3 p.m., 4 p.m. to 7 p.m., Friday and Saturday from 11 a.m. to 3 p.m., 4 p.m. to 8 p.m., and Sundays from noon to 3 p.m. and 3:30 p.m. to 6 p.m. Visits are always free, and photo packages are available for purchase.
For more information on upcoming events, holiday hours, Santa visits, and more, visit our website here.
About Valley View Mall
Owned and operated by CBL Properties of Chattanooga, Tennessee [NYSE: CBL], Valley View Mall is an 862,497-square-foot regional shopping destination featuring more than 100 stores and eateries, including Altar'd State, American Eagle Outfitters, Buckle, Chick-fil-A, H&M, Vans, and Victoria's Secret. The center is anchored by Belk, Macy's, and JCPenney. For more information, visit ValleyViewMall.com.
Valley View Mall
Valley View Mall is anchored by Belk, JCPenney, Macy’s, and Barnes & Noble and offers a collection of nationally known and regional brands. The property features an open-air streetscape, The District, which includes a number of dining and retail options.
102
Total Stores
5519153
ANNUAL VISITS (2022 EST.)
836445
Total Center Sq. Ft.
365174
TOTAL TRADE AREA (2021 EST.)
Trade Area Facts
The City of Roanoke is a hub for financial, healthcare, logistics, legal services and manufacturing. Roanoke is home to one of Virginia's largest healthcare systems, Carilion Clinic and the Virginia Tech Carilion Research Institute (VTCRI).
U.S. Travel Association and Virginia Tourism Corporation report 2022 Virginia Tourism increased by over 20% with an economic impact of over $30 billion. Roanoke Tourism and Relocation accolades include: 2023 Best Hiking Cities by CNN, 2023 Weekend Getaway Destination by TODAY Show, 2022 Best Cities for Biking by AAA, 2022 Most Romantic Road Trips by MSN, Best Mountain Towns by Outside Magazine, 2022 Best Places to Retire by Forbes, and 2022 Best Places to Live by The Apartment Guide.
Approximately 100,000 students at 25 colleges and universities, including Virginia Tech, are located within an hour's drive of the Roanoke region.
Roanoke Regional Partnership economic development announced the highest job growth to Roanoke metro in 30 years with over 20,500 jobs added within the last three years.
Valley View Mall
Featured Stores
Macy’s, Belk, Barnes & Noble, JCPenney, H&M
DEMOGRAPHICS (2021)
Population Trends
Primary Trade Area
Secondary Trade Area
Total Trade Area
2021 Estimate
213,552
151,622
365,174
2026 Projection
224,571
162,840
387,411
2021 Daytime Population Estimate
226,818
166,701
393,519
Weighted Average HH Income
$70,245
$69,994
$70,119
Median Age
42.8
44.9
43.9
* information for this property is subject to change without notice.
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