West Towne Mall

66 West Towne Mall | Madison, WI 53719

6088336330

https://www.shopwesttowne-mall.com/

West Towne Mall is a top regional shopping destination in Madison, Wisconsin, featuring leading retailers like Athleta, Pandora, Dick’s Sporting Goods, and Total Wine & More, anchored by Von Maur. Dining and entertainment from The Cheesecake Factory, Dave & Buster’s, and Urban Air enhance its appeal, alongside nearby open-air centers with Nordstrom Rack, Barnes & Noble, ULTA and the region's only authorized Rolex dealer.

Total Stores
M+
ANNUAL VISITS (2025 EST.)
Total Center Sq. Ft.
Trade Area (2025 est.)
Total Stores
ANNUAL VISITS (2025 EST.)
Total Center Sq. Ft.
Trade Area (2025 est.)

Property & Trade Area Facts

Featured Stores

DICK’S Sporting Goods, JCPenney, The Cheesecake Factory, Von Maur

Trade Area Facts

  • West Towne Mall's primary trade area is affluent, boasting an average household income of $150,000.
  • Major employers include: • University of Wisconsin–Madison (10,000+) • Epic Systems (10,000+) • Exact Sciences (5,000+) • American Family Insurance, Sub Zero, and WPS Health Solutions (each 1,000–4,999+)
  • Exact Sciences and Navitus Health employ 1,500 and 1,000 people respectively, and are located less than a half mile from West Towne.
  • Epic Systems a healthcare software company (creators of MyChart) is less than 15 minutes from the center and employs over 10,000 associates.

Demographics

plans & Photos

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Join Us

Leasing Contact
Kathy Tobin
Director of Leasing
423.490.8266
Marketing Contact
Marie Fehring
Marketing Director
608.410.4977
General Manager
Joe Duperre
General Manager
608.841.4000
Mixed Use Leasing
Alysia Comerford
Senior Director of Mixed Use Leasing
423.490.8680
Specialty Leasing Contact
Nate Fischer
Local Leasing & Advertising Manager
608.421.7211

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West Towne Mall

West Towne Mall is a top regional shopping destination in Madison, Wisconsin, featuring leading retailers like Athleta, Pandora, Dick’s Sporting Goods, and Total Wine & More, anchored by Von Maur. Dining and entertainment from The Cheesecake Factory, Dave & Buster’s, and Urban Air enhance its appeal, alongside nearby open-air centers with Nordstrom Rack, Barnes & Noble, ULTA and the region's only authorized Rolex dealer.

112

Total Stores

7424723

ANNUAL VISITS (2025 EST.)

829719

Total Center Sq. Ft.

429263

Trade Area (2025 est.)

Trade Area Facts

  • West Towne Mall's primary trade area is affluent, boasting an average household income of $150,000.
  • Major employers include: • University of Wisconsin–Madison (10,000+) • Epic Systems (10,000+) • Exact Sciences (5,000+) • American Family Insurance, Sub Zero, and WPS Health Solutions (each 1,000–4,999+)
  • Exact Sciences and Navitus Health employ 1,500 and 1,000 people respectively, and are located less than a half mile from West Towne.
  • Epic Systems a healthcare software company (creators of MyChart) is less than 15 minutes from the center and employs over 10,000 associates.

West Towne Mall

Featured Stores

DICK’S Sporting Goods, JCPenney, The Cheesecake Factory, Von Maur

Demographics (2025)

Population Trends Primary Trade Area Secondary Trade Area Total Trade Area
Estimate 149,383 279,880 429,263
2030 Projection 149,719 289,882 439,601
Daytime Population Estimate 193,945 368,197 562,142
Average HH Income $96,207 $124,473 $110,340
Median Age 30.2 41.0 35.6

* information for this property is subject to change without notice.
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